Positive ad campaign
Alec Jacobson
April 17, 2010
There is a new ad campaign in the New York City subways. The ads feature sad or serious looking models and dismal color schemes. The text reads something suggestively depressing like, "I thought I was doing my job" or "I though life would be the same". Then the punch line is "Abortion changes you".
The ads expect you to complete the sentence "Abortion changes you for the worse." But I thought, what would this ad look like if you completed the sentence the other way? So here's my revision, taking the same words but implying a different meaning with the design.
